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Knocking down forts game
Knocking down forts game









knocking down forts game

“As Xbox’s Social Media AOR, we have spent the last eight-plus years honing our integration of Creative, Strategy and Audience so that we are able to bring really targeted ideas like this to our client that we both know how to execute and that we know will perform,” said Goodman.

knocking down forts game

With Xbox’s “Simply Next Gen” campaign, Ayzenberg sought to communicate to an audience that already knows and values Khaby’s core message. Goodman says instead, the agency would be looking at a more traditional entertainment celebrity from film, TV, music, or sports to appeal to this wider audience.Ī campaign of that nature would’ve had to have been amplified with a pretty hefty media buy, so much of which would’ve been a shotgun approach to hopefully find the right audience. Ayzenberg believes that the Xbox Series S is the lowest barrier to entry for those who want to experience true “Next Gen Gaming.”įive years ago, Khaby wouldn’t have been a part of the campaign equation. In this case, the “Simply Next Gen” target audience isn’t the typical gaming audience that game influencers tend to reach.Īccording to Ayzenberg chief creative officer Gary Goodman, the main goal of “Simply Next Gen” is to connect with those who may be new to console gaming and are generally considered casual gamers.

knocking down forts game

The Xbox Series S is Simply Next Gen lame #gaming #simplynextgen ♬ original sound – XboxĪyzenberg and Xbox’s decision to partner with Khaby marks a growing trend among brands utilizing influencers to reach a targeted audience.











Knocking down forts game